By Sean Cutright
Delta Media Group

What is it that helps some real estate brokerages excel in weakened economies, while most of the rest seem to ride the recessing tidal wave?

Delta Media Group customers seem to know the answer, as many have utilized Delta Media Group’s products to better position themselves against fears of decreased real estate sales, budget cuts, and agent retention.

From the outside, Delta Media Group appears to be another real estate Web site vendor—a participant in a growing industry plagued by high turnover, escalated promises and sub-par delivery. But while it’s true that the Canton, Ohio-based firm builds real estate Web sites, that’s only the beginning of what Delta Media Group brings to the table for real estate brokerages.

“We consider ourselves more of a partner in real estate technology and marketing for the brokerages we work with,” Delta Media Group President Mike Minard said. “We provide a Web-based solution that is catered to how real estate agents and brokers work, and is proven to help increase sales, follow-up, agent recruiting, and more.”

Delta Media Group caters to the real estate industry so effectively because they have real estate agents on staff at nearly every level—from ownership to sales to programming.

“Our head programmer is a licensed agent and one of our board members is a successful broker/owner with over 40 years experience in the industry,” Minard said. “We utilize these advantages to build Delta Media Group’s systems around how the real estate market works, instead of providing bells and whistles that add flare, but no substance.”

Some Delta Media Group customers have netted millions in gross commission income (GCI) from purely web-driven sales, and many drive more sales from their Web site than any of their single real estate offices.

Don’t be fooled, though, Minard warns. No solution is the end-all-be-all in real estate.

“Delta Media Group is proven to work, and many of our customers tell us it’s the most profitable tool they’ve ever used in real estate,” Minard said. “We can say with confidence that, if used right, our systems will return your investment multiple times over.

“But, like anything, [the system] is only going to work this well when implemented correctly. If you sit back and don’t use the tools we give you, they won’t help much. But if you utilize the advantages you’ll have in your marketplace using Delta Media Group’s solution, you will excel.”